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The Heartist's Way

Coaching takes courage. Yours to look straight at your starlight and illuminate your blind spots. Mine to hold a safe space, get out of the way, and speak truth to power.


The word courage comes from the Middle English corage, the Old French corage, the Vulgar Latin coraticum, and cor, the Latin word for heart


How much attention are you paying to your heart's calling? How carefully are you listening to your bright inner self? The heartist's way is the way less traveled.


Entering a coaching relationship takes courage. Courage to know what you want or admit that you don't, be challenged, unlearn and learn anew. Choose your coach from your gut, your heart. If it's a go, say yes the heartist's way.


My clients are ambitious, motivated, committed, energetic, fun, and courageous. They want to see their wildest dreams come true. What about you? I, too, will go the heartist's way.


I am born a salesman. It would be too easy to pitch you the benefits of coaching. Chat GPT can do it too. I won't. Instead, I will give you a taste of coaching. Not a sample taste. A real taste. If you are committed enough to yourself to block two hours in your calendar next week, I'll coach you. And then, we'll both know if we are meant to work together—no strings attached. 


The "future you" is just a click away. 

Are we a fit?

Yoda Minds



“Have patience with everything that remains unsolved in your heart. Try to love the questions themselves, like locked rooms and books written in a foreign language. Do not now look for the answers. They cannot now be given to you because you could not live them. It is a question of experiencing everything. At present, you need to live the question. Perhaps you will gradually, without even noticing it, find yourself experiencing the answer, some distant day.” ― Rainer Maria Rilke, Letters to a Young Poet.

I appreciate your patience. I am currently in creative bliss, editing this section of the website. To learn how to become a Yoda Mind yourself, you may subscribe to the #asksowhat newsletter and be notified. Won't be long. No more than a few days... I did not want to keep this page offline any longer!


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Don't Start With Why



Granted, you may question my sanity at this very moment, but trust me on this:


"Don't start with why!"


Or, to put it in a less iconoclastic fashion:


"Don't "just" start with why!"

Noticing purpose bloating, purpose washing, and purpose myopia, I questioned Simon Sinek's claim that "purpose" was the silver bullet. After all, his famous TED conference is not so much a talk on leadership as it is a masterclass on salesmanship:


"People don't buy what you do;

people buy why you do it."

- Simon Sinek


I have trained, advised, and coached hundreds of sales executives and salespeople. 

No, you can't always trust a sales pitch!

Over the last ten years, I have researched and come up with refreshing and challenging perspectives on leading purposeful transformations.


Now, this changes everything:


"Inspiring leaders start with why;

For what's next, we ask: SO WHAT?"

For an executive retreat, 

A shareholder or a board meeting,

IRL or on zoom,

Book me!

Once a public speaker, always a public speaker.

There is a masterclass I love to facilitate.

It was prototyped during the COVID-19 pandemic: 


"Develop the Jedi's 

three mental habits

to thrive in challenging times."


With his blessing, the workshop draws on the work of CEO coach and Positive Intelligence founder Shirzad Chamin.

It will inspire and empower everyone in your organization.

It will deliver results.


Yes, I am on fire.

Can you tell?

IRL or on zoom.

Drop a line!



And finally, your talk! 


To lead transformations is to revise the script. Storytelling is a strategic skill in your leadership toolkit. When the stakes are high for a keynote address, an investor presentation, or a strategic pitch, all eyes turn to you. With a blend of executive coaching, training, and consulting, I get you to sharpen your skills and boost your confidence as a strategic, effective communicator. 


Here is the tale of how entrepreneur, artist, and world-record-holding adventurer Theodore Fairhurst took his talks to a higher level.


The stage is yours. 

Own it!

Inspire Forward




Blind in the darks of the maze

And burning in the flesh

Of open wounds


If you can exercise 

Your free will

And call the White Dragons

For them to help 

Throw your fears in the flames 

And intervene

For your healing


If you can

Here, now

Forgive and love 

And free yourself 

And heal 

The broken child within


If you can 

Far and wide


Your majestuous wings

The right

Devoted to the Light

The left 

Devoted to the Rose

And balance both

In harmony

And take off

Fly high into the winds

Above the walls


If you can

Give yourself

The gift of forgiving

And of empowering

All sisters 

And brothers

For in loving them

It is you 

You're loving 



And inspire within


If you can 

Do nothing

Stay still


And inspire within

And let light 

And let grace



And radiate within

And through 




Open eyes 

open heart

You keep amazed

And resonate 

With the beats of beauty

Here, around, within

And the bits of magic

Of Divine creations 


If you learn gratitude

Every day say thank you


Bend space

Bend time

And see that all that's right

Is left

And all that's left

Is right


If you can let it flow

You forgave

You can give

It's time to let abound

Do it



And if you can become

Anew as once you were

Polish your divine gifts

Shine, thrive

Enlighten your powers

And honor Creator



My Child

You will have accomplished

Your first 

Of many miracles



New and welcomed to the flock

Bright, powerful White Dragon

In turn, you'll teach

In turn, you'll heal



Inspire Forward.

The Heartist's Way
Yoda Minds
Don't Start With Why
Inspire Forward
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