Inspiring Leaders Start With WHY. 

For What's Next, We Ask: SO WHAT?

Far from being a fad, the search for purpose is foundational to our quest for a better future. In words that sing to our ears like a Chopin melody, French writer, poet, aviation pioneer, and author of The Little Prince Antoine de Saint-Exupéry put it beautifully: 

"If you want to build a ship, don't drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea."

Doubting that the quest for a purpose was a silver bullet, I embarked on a strange journey beyond purpose. The CEOs, entrepreneurs, social innovators, advocates, researchers, artists, adventurers, and spiritual leaders I met en route revealed some of our new blind spots: purpose bloating, purpose washing, and purpose myopia, to name a few. The leaders and changemakers I interviewed also shared valuable keys to clear the way forward with courage. 

To organize my unorthodox findings, and unsure of where the adventure would take me, I started to write The Book of So What, with stories of reconciliations and transformations from the Loire valley in France, the St. Lawrence valley in Canada, and the Jordan valley in the Middle East. 

If I had to pitch it to you in an elevator, I would say that The Book of So What explores the liberating powers of the modern jester's question: 

“Inspiring leaders start with WHY. For what’s next, we ask: SO WHAT?

Stay tuned for the launch!


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#asksowhat |​ Book Launch: Fall 2021 |​ © Dominique Bel, 2020. All Rights Reserved in all Countries.


An eye-opening and empowering sequel to Simon Sinek's

   Start With Why.   

/ Theodore Fairhurst - Entrepreneur explorer & author

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