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WHY

THE BOOK OF
SO WHAT?

 

Inspiring Leaders START WITH WHY. 

For What's Next, We ASK: SO WHAT?

 

With the climate crisis, the rise of inequalities, the crumbling of our democracies or world economies coming to a standstill because of a global pandemic, purpose and inspiration matter more than ever.

 

As Simon Sinek framed it quite well, and with a sense of urgency, we need to put the question of WHY we do what we do at the centre of the “Golden Circle”, before the questions of WHAT and HOW

 

Yet some strange forces seem to be getting in the way, always.

 

For deep and significant change to happen, how about starting to mend the fences and restore the much-eroded trust in our organizations, within our communities and in ourselves?

 

For this, the trick and the - sometimes hard - work is to move beyond WHY, look at the periphery, and find in our hearts the strength to ask ourselves a forgotten and challenging question: SO WHAT?

 

The time has come to move from the 1st to the 4th circle.

Klaus Schwab - Founder and Executive Chairman of the World Economic Forum -  called the pivot from WHY to SO WHAT an incredible opportunity for leaders in the 21st century.  

 

Onward.

#asksowhat #businessmodelinnovation #consciousleadership #corporatecultures #corporatenarratives #creativity #diversity #goodcorpsbadcorps #innovation #reconciliation #regenerativeeconomy #reinventingorganizations #reinventingthewheels #science #SDGs #stakeholdercapitalism #technology #women

© Dominique Bel, 2020. All Rights Reserved in all Countries.

An eye-opening and empowering sequel to Simon Sinek's

   Start With Why.   

/ Theodore Fairhurst - Entrepreneur explorer & author

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© Dominique Bel, 2020. All Rights Reserved in all Countries.